Ukulele is a London based contemporary young fashion brand founded by Purple-Qie Qin, a former buyer and product developer for several independent labels. Behind each collection is Ukulele’s unique story; to juxtapose Western and Far East culture, blending fashion elements from the past few decades with modern techniques. The brand brings colour, energy and life to high-end fashion. Ukulele represents a relaxed and happy lifestyle. Ukulele prides itself on offering unique pieces that can’t be found all over the High Street.