Born in Bu-Choen, a city famous for animation in South Korea, Fashion Designer Eunae Cho soon realised her dream from being inspired by her stylish mother. She soon moved to Seoul for her studies and enrolled at Yonsei University, Seoul to major in clothing and textiles.Cho was soon after working for National Brand SJSJ, part of ‘Handsome’, the leading company of the Korean Fashion industry. After 8 years’ commercial experience, Cho became frustrated and soon had the entrepreneurial spirit to pursue launching a collection comprising of entirely her own work. Thus Ti:Baeg was born. Cho humbly states it is the brand she wishes fame for, not herself personally.The love of Eunae Cho’s life is Tea she says “I love the taste and aroma, it’s calms my mood”. Interpreting Tea into a design concept, the way a teabag infuses rich flavour into water, Ti:Baeg promises to release the colours within you. The designs express tender emotions through the combination of delicate details and with bold graphic elements through a variety of textures and prints.