Launched in November 2016, Rumour is a destination for women who wish to celebrate their uniqueness. We offer a carefully selected selection of contemporary womenswear from the collections of hard-to-find designers from all over the world. Many of the featured designers are exclusive to Rumour within Switzerland.

'I studied fashion business in London & New York and gained experience through an international retail career. After falling in love with life in the Swiss Alps, whilst feeling discontent with the commercial industry, I decided to start something of my own that focuses on my core values. This meant supporting passionate, lesser known designers with the idea that small businesses can grow stronger together.'

We choose styles that are edgy, yet very wearable and perfect for everyday as well as special occasion. We make shopping easy for you. Come and have a look around (coffee & chat included) at the Rumour boutique, located in the heart of Zurich or shop the collections online.

'I hope one day the demand for cheap mass production is scaled back, in exchange for a wider respect for high quality, unique design and good ethical conduct.'

Anna Luisa Jones, Founder & CEO

Make a difference - #SpreadTheRumour

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