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About Rumour

About Rumour

Rumour is a startup company launched in November 2016. Both an online store and a physical boutique, located in the heart of Zurich. Rumour is a destination where emerging designers can showcase their collections to a new audience. We offer refreshing, fashion forward looks to the Swiss market, many of the featured designers are exclusive to Rumour within Switzerland. Rumour's edgy yet very wearable selections are perfect for everyday wear or for that special occasion. The collections guarantee to keep your wardrobe looking fresh and updated each season. Customers within Switzerland can enjoy a fast service with no import duties and an easy exchange service. International shipping is available.

Rumour was founded and is solely run by Anna Luisa Jones. "I studied fashion business in London and New York and gained experience through an international retail career. After falling in love with life in the Swiss Alps whilst feeling discontent with the commercial industry, I decided to go solo and start something of my own that focuses on my core values of fashion.Specifically this meant supporting passionate, lesser known designers with the idea that small businesses can grow stronger together. I hope one day the demand for cheap mass production is scaled back, in exchange for a wider respect for high quality, unique design and good ethical conduct. A special thanks to all family and friends for their help and support to make this project possible. "

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